76 – Meet Purple: From $176K to $2.5 MILLION | feat. Savannah Turk

76 – Meet Purple: From $176K to $2.5M | Feat Savannah Turk from Purple   Savannah Turk (@SavannahTurk) is the Communications Director for Purple, makers of The Purple Pillow and The Purple Mattress. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet I’ve said it before and I’ll say it again. Crowdfunding is a […]

75 – Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine

75 – Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine   Alex Fine (@DameProducts, @damefine) is a co-founder of Dame Products. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Designing a product for a customer and designing a product for a manufacturer to create are two different things. Customers want features […]

74 – Finding $20-50k in angel investment is easy with the right mindset | feat. Brad Hart

74 – Finding $20-50k in angel investment is easy with the right mindset | feat. Brad Hart   Brad Hart (@MakeMoreMarbles) is the founder of MakeMoreMarbles.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Most creators I speak to on some level think of Kickstarter and Indiegogo as a piggy bank… their […]

73 – Crowdfunding is a Long Term Strategy, NOT a hit and run | feat. Roy Morejon

73 – Crowdfunding is a Long Term Strategy, NOT a hit and run | feat. Roy Morejon   Roy Morejon (@RoyMorejon) is the founder of Command Partners and runs The Art of the Kickstart podcast. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Crowdfunding, while new, has evolved a TON in the […]

72 – Insider Tactics: How to use Facebook to identify and engage your 1000 True Fans | feat. Nathan Chan

72 – Insider Tactics: How to use Facebook to identify and engage your 1000 True Fans | feat. Nathan Chan   Nathan Chan (@NathanHChan) is the founder and CEO of Foundr Magazine. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet If you have a list, a certain percentage will be your True […]

71 – How to Publish a Book in 90 days from a Blank Page | feat. Chandler Bolt

71 – How to Publish a Book in 90 days from a Blank Page | feat. Chandler Bolt   Chandler Bolt is a 5 time, soon to be 6 time, best selling author and the founder of self-publishingschool.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Don’t build things people don’t want to buy. […]

70 – The Making of a 6-Figure Book Launch | feat Austin Netzley

Austin Netzley (@AustinNetzley) is the founder and CEO of Epic-Launch.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Want to position yourself as an expert in your market? Write a book. Not sure if you are qualified to write a book? Write a book anyway. Those of us who consume vast amounts […]

69 – How Filippo Loreti “Stacked Value” to raise $1.3 million in 15 days | feat. Jon Bowes

Jon Bowes (@JonBowes91) is a positioning specialist and direct response copywriter. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet There are really two campaigns going on in any launch. The first is to your audience — you built your audience, right? The second is to affiliates, press, and influencers. Not sure how […]

68 – Crowdfunding Legal Implications Uncovered | feat. Mark Roderick

Mark Roderick (@CrowdfundAttny) is an attorney who specializes in Equity Crowdfunding and navigating the JOBS Act. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Equity Crowdfunding and Rewards Crowdfunding are very different, but also very similar. The preparation is different, what you are selling is different, but the need to build an audience […]

67 – SPECIAL Behind the Scenes Episode – JamStack.io: What I am doing right NOW, Two Weeks Before A Launch | feat. Chris Predergast

Chris Prendergast is the Founder and Creator of JamStack: The World’s First Attachable Amp for Electric Guitar and Bass. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. SPECIAL BEHIND THE SCENES EPISODE: If you want to hear all the gory behind the scenes details of a successful crowdfunding campaign, then you HAVE to listen to […]

66 – Tribute to a great mentor, Andrew Britnell

Andrew Britnell – August 18, 1965 – October 24, 2016   Over the past weekend, I received some news that a great mentor to me (and many) had passed away. This episode isn’t necessarily about Crowdfunding, but it emphasizes a few key things that Andrew taught me that has made me who I am today. Not […]

65 – Using the Power of Inspiration to Launch a Book on Kickstarter | feat. Jake Heilbrunn

Jake Heilbrunn, (@Jake_Heilbrunn) Is a speaker, lifestyle blogger, and author of the book “Off The Beaten Trail”. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Do your research! Know what to expect and plan ahead. Your campaign will likely be delayed as it is. When launching, reach out to everyone you know […]

64 – From Epic Failure to Raising $1.2M: A Crowdfunding Crash Course | feat Jay Wong Interviewing Khierstyn Ross

Hey! It’s me, @khierstynross! Get ready for some Crowdfunding 101. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   What does it take to hit your crowdfunding goals? Are you wondering what it takes to launch your project on Kickstarter and Indiegogo? How is it that I raised $1.2 million in the last year while training […]

63 – Thinking like a CEO: How to Outsource | feat. Chris Ducker

Chris Ducker (@ChrisDucker) is a serial entrepreneur, bestselling author of Virtual Freedom, keynote speaker, and personal branding coach. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing. Start small, with discrete, […]

62 – Deep Dive Into Design and Manufacturing | feat. Filip Valica

Filip Valica (@ProductStartup) is the founder of The Product Startup. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: All consistently successful physical product companies follow similar paths to product launch. They may all have different names for each step, but goals of each step are the same. Great companies do as much work before […]

61 – Equity Crowdfunding 101 | feat. Nathan Rose

Nathan Rose is the founder of Assemble Advisory. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Equity Crowdfunding and Rewards-Based Crowdfunding have some key similarities and some key differences. The main difference is instead of a reward, backers end up becoming shareholders. Projects that don’t make great rewards campaigns, like B2B, SaaS, or […]

60 – Reversing the Manufacturing Death Spiral: How to recover when your manufacturer flakes and suddenly you can’t afford to fulfill | feat. Michael Mataluni

Michael Mataluni (@KickAssDad1) is the Operations Boss of thingCHARGER and the founder of You Power Media.   Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: You will likely run into problems with manufacturing. These problems are exponentially expensive, meaning, they get grow with every unit you sell! You have to be aware of all […]

59 – What Not To Do: Fulfilment 101 A Crash Course | feat. Maxwell Salzberg

Maxwell Salzberg (@maxwellsalz) is the founder of Backerkit and co-founder of The Diaspora Project. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Getting customers is easy. Fulfilment is Hard. Lots can go wrong, especially if you introduce complexity into your perk designs. Having a working prototype is key before you launch. It shows potential Backers […]

Want to waste $5K marketing your Kickstarter?

Earlier this week I got an email from someone looking to *hire* my agency to market/advise their Kickstarter campaign. After some back and forth, I discovered that he had a budget of $5K, and had launched their campaign 4 days ago, with a goal of $100K. I asked him to NOT spend any money on […]

58 – Selling Your Product On Amazon 101 | feat. Scott Voelker

Scott Voelker (@scottvoelker) is the creator of The Amazing Seller podcast. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet: Amazon is simply a sales channel, NOT the “end game”. Build other channels in tandem… …and you are playing in Amazon’s sandbox. That means they can change whatever they want […]

57 – How to Get Your Product Listed in Major Retail Stores | feat. Julianne Ponan

Julianne Ponan (@JuliannePonan) is the owner of Creative Nature Superfoods.   Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet: Being a new and small company is an advantage, not a weakness. Stay personal and approachable. People want to connect with you and your brand. Start small and local to […]

Building Your Media List

Building Your Media List     A huge part of launching a crowdfunding campaign is getting other people with an audience to share your campaign. Leveraging someone else’s audience is one of the biggest hacks you can use to build your own, quickly.   This can take the form of a sponsored post, affiliates, article […]

56 – The Power of Focus and Creating Your Own Empire | feat. Nathan Chan

The Power of Focus and Creating Your Own Empire | Nathan Chan (Episode 56)   Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge […]

The Importance of Creating Your Customer Avatar

In our last video, we covered the #1 mistake that creators make with crowdfunding. As a quick recap, we covered that you should not launch a project on Indiegogo or Kickstarter and just assume that, because they have thousands of people coming to their site everyday, that that’s going to help you get funded. It’s […]

55 — Crowdfunding Hacks | Feat. Clay Hebert

Crowdfunding Hacks | Clay Hebert (episode 55) Clay Hebert is a Crowdfunding and Startup Advisor that’s helped creators raise more than $50M through Indiegogo and Kickstarter. He can be found at CrowdfundingHacks.com.     The Cheat Sheet   Crowdfunding campaigns get funded before they are launched, not while they are live Good crowdfunding is just […]