Kickstarter Popularity Algorithm | How To Launch A New Product On Kickstarter?
The Kickstarter popularity algorithm is probably the most overlooked factor for ensuring a successful crowdfunding campaign. If you want to know how to launch a new product on Kickstarter or IndieGoGo successfully the algorithm is something you need to be aware of!
The Kickstarter popularity algorithm is based on the idea of social proof. In order to have social proof a campaign needs early support before the majority of potential backers start to see and support it. In the crowdfunding world this means that we are more likely to support campaigns by unknown creators that have already gathered some support from other people. If we stumble upon a campaign that has been online for a week or more and still hasn’t gathered a significant amount of support, we tend to ignore it. It’s a perfectly natural and understandable response – after all, why would people support something that no one else has any interest in?
And because crowdfunding platforms take a share from successful crowdfunding campaigns they tend to feature and promote only those campaigns that show promise from day one. After all, there are so many campaigns running at any one time, the prime real estate of the home page needs to be reserved for the best of the best! The Kickstarter popularity algorithm includes factors such as the number of backers a campaign has gathered on day one, the number of transactions, the amount of traffic and amount of comments, and the general amount of activity that has happened for your particular campaign.
This is the reason why knowing how to launch a new product on Kickstarter or other crowdfunding platforms is so important – because most of the work has to be done before the campaign has even started. More often than not, to hit your funding goals a campaign has to gather support from the very first day. And for that to happen, you need to have built a significant portion of your audience beforehand.
Pro Tip: when building an audience ahead of launch, don’t overlook support from your inner circle (friends and family). Their support can be critical!
For more tips and strategies about how to plan your Kickstarter campaign be sure to grab the Crowdfunding Product Launch Field Guide by clicking here.