96 – How to Build Your Kickstarter Audience on a Limited Budget| feat. Tyler James

Do you have a great Kickstarter product and a small budget? Many people don’t realize that you can be successful on Kickstarter even if your project isn’t huge. It is like a video game, and you get to set the difficulty level based on your goals. Tyler James, of ComixLaunch, has worked with projects of many sizes. On this episode, he provides insights into how to build your Kickstarter audience, regardless of the size of your budget. Listen in to learn how to activate your existing power base, effectively use giveaways, and use storytelling to keep people engaged in your project audience, regardless of the size of your budget. Listen in to learn how to activate your existing power base, effectively use giveaways, and use storytelling to keep people engaged in your project.

Why you should become a part of the Kickstarter community before attempting a product launch

  • If you want to be successful on Kickstarter, it is important to become part of the community first. On this episode, Tyler James explains why backing other projects is essential to launching your own, and how other projects can be your best assets instead of your competition. Listen to this podcast episode to find out how to build your credibility on Kickstarter so that your launch has a better chance of being successful.

    Activate your existing power base to begin building your Kickstarter audience

  • Your existing power base is the people already in your world who know, like, and trust you. These people provide the foundation for building your Kickstarter audience. On this episode, Tyler James describes how to activate your existing power base so that you can build an audience of people who want you to succeed and who want the product you are offering. Listen in to learn how the people you already know are some of your best assets for your Kickstarter launch.

    Provide value in advance of your Kickstarter to grow your audience and create excitement

  • A pre-launch that gets people excited about your product is just as important as the launch itself. The bigger your pre-launch, the bigger your launch will be. On this episode, Tyler James explains how you can effectively use a giveaway to build your Kickstarter audience during your pre-launch, even on a limited budget. Listen to learn about starting early, how the giveaway works to create energy and excitement, and the crucial role of storytelling in this stage of your project.

    Nobody has a monopoly on good ideas

  • Nobody has a monopoly on good ideas. The value of interacting with others and getting coaching cannot be underestimated. On this episode, Tyler James provides a bit of live coaching for a specific project, and the result is a great example of how working together with others is a great benefit to creators. Listen in as Tyler gives Khierstyn some great insights on a specific project, and discover how the principles he employs can give you insights into how to build an energized and excited Kickstarter audience for your own project.

Outline of This Episode

  • [2:03] Welcome to the Crowdfunding Uncut podcast!  Intro to Tyler James and this episode.
  • [8:20] Kickstarter is like a video game.
  • [9:16] How you can be successful on Kickstarter even if your project isn’t huge.
  • [15:04] How sharing other people’s projects can help build your audience.
  • [19:55] Thank you to our sponsor: BackerKit
  • [20:59] Start by activating your existing power base.
  • [25:18] Pre-launch viral giveaway contest 
  • [27:07] Understand the power of storytelling in communicating with your audience.
  • [30:34] Live coaching: How to get people to engage with your product and offer.
  • [42:25] Nobody has a monopoly on good ideas.

Resources Mentioned

Sponsor
BackerKit – use the code “uncut” to get 50% of of set-up services

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Backerkit is a crowdfunding fulfilment software service that helps you take care of managing customer data post-campaign.  They’ll help you with upsells, downsells, changing customer data, and streamlining communication. They are the service you desperately need, but don’t think about until it’s too late. They’ve helped more than 2,000 creators deliver more than 3.5 million products to their backers. Get 50% off of their set up fees using code ‘UNCUT’ at checkout.

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