77 – How uncontrollable delays can threaten your reputation, and what to do about it | feat. Ed Barton

77 – How uncontrollable delays can threaten your reputation, and what to do about it | feat. Ed Barton   Ed Barton (@ed_barton) is the founder and CEO of Curiscope, maker of The Virtuali-Tee. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet The more work you do on your campaign before you […]

76 – Meet Purple: From $176K to $2.5 MILLION | feat. Savannah Turk

76 – Meet Purple: From $176K to $2.5M | Feat Savannah Turk from Purple   Savannah Turk (@SavannahTurk) is the Communications Director for Purple, makers of The Purple Pillow and The Purple Mattress. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet I’ve said it before and I’ll say it again. Crowdfunding is a […]

75 – Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine

75 – Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine   Alex Fine (@DameProducts, @damefine) is a co-founder of Dame Products. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Designing a product for a customer and designing a product for a manufacturer to create are two different things. Customers want features […]

74 – Finding $20-50k in angel investment is easy with the right mindset | feat. Brad Hart

74 – Finding $20-50k in angel investment is easy with the right mindset | feat. Brad Hart   Brad Hart (@MakeMoreMarbles) is the founder of MakeMoreMarbles.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Most creators I speak to on some level think of Kickstarter and Indiegogo as a piggy bank… their […]

73 – Crowdfunding is a Long Term Strategy, NOT a hit and run | feat. Roy Morejon

73 – Crowdfunding is a Long Term Strategy, NOT a hit and run | feat. Roy Morejon   Roy Morejon (@RoyMorejon) is the founder of Command Partners and runs The Art of the Kickstart podcast. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Crowdfunding, while new, has evolved a TON in the […]

72 – Insider Tactics: How to use Facebook to identify and engage your 1000 True Fans | feat. Nathan Chan

72 – Insider Tactics: How to use Facebook to identify and engage your 1000 True Fans | feat. Nathan Chan   Nathan Chan (@NathanHChan) is the founder and CEO of Foundr Magazine. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet If you have a list, a certain percentage will be your True […]

71 – How to Publish a Book in 90 days from a Blank Page | feat. Chandler Bolt

71 – How to Publish a Book in 90 days from a Blank Page | feat. Chandler Bolt   Chandler Bolt is a 5 time, soon to be 6 time, best selling author and the founder of self-publishingschool.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Don’t build things people don’t want to buy. […]

70 – The Making of a 6-Figure Book Launch | feat Austin Netzley

Austin Netzley (@AustinNetzley) is the founder and CEO of Epic-Launch.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Want to position yourself as an expert in your market? Write a book. Not sure if you are qualified to write a book? Write a book anyway. Those of us who consume vast amounts […]

69 – How Filippo Loreti “Stacked Value” to raise $1.3 million in 15 days | feat. Jon Bowes

Jon Bowes (@JonBowes91) is a positioning specialist and direct response copywriter. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet There are really two campaigns going on in any launch. The first is to your audience — you built your audience, right? The second is to affiliates, press, and influencers. Not sure how […]

68 – Crowdfunding Legal Implications Uncovered | feat. Mark Roderick

Mark Roderick (@CrowdfundAttny) is an attorney who specializes in Equity Crowdfunding and navigating the JOBS Act. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Equity Crowdfunding and Rewards Crowdfunding are very different, but also very similar. The preparation is different, what you are selling is different, but the need to build an audience […]

67 – SPECIAL Behind the Scenes Episode – JamStack.io: What I am doing right NOW, Two Weeks Before A Launch | feat. Chris Predergast

Chris Prendergast is the Founder and Creator of JamStack: The World’s First Attachable Amp for Electric Guitar and Bass. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. SPECIAL BEHIND THE SCENES EPISODE: If you want to hear all the gory behind the scenes details of a successful crowdfunding campaign, then you HAVE to listen to […]

66 – Tribute to a great mentor, Andrew Britnell

Andrew Britnell – August 18, 1965 – October 24, 2016   Over the past weekend, I received some news that a great mentor to me (and many) had passed away. This episode isn’t necessarily about Crowdfunding, but it emphasizes a few key things that Andrew taught me that has made me who I am today. Not […]

65 – Using the Power of Inspiration to Launch a Book on Kickstarter | feat. Jake Heilbrunn

Jake Heilbrunn, (@Jake_Heilbrunn) Is a speaker, lifestyle blogger, and author of the book “Off The Beaten Trail”. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Do your research! Know what to expect and plan ahead. Your campaign will likely be delayed as it is. When launching, reach out to everyone you know […]

64 – From Epic Failure to Raising $1.2M: A Crowdfunding Crash Course | feat Jay Wong Interviewing Khierstyn Ross

Hey! It’s me, @khierstynross! Get ready for some Crowdfunding 101. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   What does it take to hit your crowdfunding goals? Are you wondering what it takes to launch your project on Kickstarter and Indiegogo? How is it that I raised $1.2 million in the last year while training […]

63 – Thinking like a CEO: How to Outsource | feat. Chris Ducker

Chris Ducker (@ChrisDucker) is a serial entrepreneur, bestselling author of Virtual Freedom, keynote speaker, and personal branding coach. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing. Start small, with discrete, […]

62 – Deep Dive Into Design and Manufacturing | feat. Filip Valica

Filip Valica (@ProductStartup) is the founder of The Product Startup. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: All consistently successful physical product companies follow similar paths to product launch. They may all have different names for each step, but goals of each step are the same. Great companies do as much work before […]

61 – Equity Crowdfunding 101 | feat. Nathan Rose

Nathan Rose is the founder of Assemble Advisory. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Equity Crowdfunding and Rewards-Based Crowdfunding have some key similarities and some key differences. The main difference is instead of a reward, backers end up becoming shareholders. Projects that don’t make great rewards campaigns, like B2B, SaaS, or […]

60 – Reversing the Manufacturing Death Spiral: How to recover when your manufacturer flakes and suddenly you can’t afford to fulfill | feat. Michael Mataluni

Michael Mataluni (@KickAssDad1) is the Operations Boss of thingCHARGER and the founder of You Power Media.   Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: You will likely run into problems with manufacturing. These problems are exponentially expensive, meaning, they get grow with every unit you sell! You have to be aware of all […]

59 – What Not To Do: Fulfilment 101 A Crash Course | feat. Maxwell Salzberg

Maxwell Salzberg (@maxwellsalz) is the founder of Backerkit and co-founder of The Diaspora Project. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Getting customers is easy. Fulfilment is Hard. Lots can go wrong, especially if you introduce complexity into your perk designs. Having a working prototype is key before you launch. It shows potential Backers […]

Want to waste $5K marketing your Kickstarter?

Earlier this week I got an email from someone looking to *hire* my agency to market/advise their Kickstarter campaign. After some back and forth, I discovered that he had a budget of $5K, and had launched their campaign 4 days ago, with a goal of $100K. I asked him to NOT spend any money on […]

58 – Selling Your Product On Amazon 101 | feat. Scott Voelker

Scott Voelker (@scottvoelker) is the creator of The Amazing Seller podcast. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet: Amazon is simply a sales channel, NOT the “end game”. Build other channels in tandem… …and you are playing in Amazon’s sandbox. That means they can change whatever they want […]

57 – How to Get Your Product Listed in Major Retail Stores | feat. Julianne Ponan

Julianne Ponan (@JuliannePonan) is the owner of Creative Nature Superfoods.   Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet: Being a new and small company is an advantage, not a weakness. Stay personal and approachable. People want to connect with you and your brand. Start small and local to […]

Building Your Media List

Building Your Media List     A huge part of launching a crowdfunding campaign is getting other people with an audience to share your campaign. Leveraging someone else’s audience is one of the biggest hacks you can use to build your own, quickly.   This can take the form of a sponsored post, affiliates, article […]

56 – The Power of Focus and Creating Your Own Empire | feat. Nathan Chan

The Power of Focus and Creating Your Own Empire | Nathan Chan (Episode 56)   Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge […]

The Importance of Creating Your Customer Avatar

In our last video, we covered the #1 mistake that creators make with crowdfunding. As a quick recap, we covered that you should not launch a project on Indiegogo or Kickstarter and just assume that, because they have thousands of people coming to their site everyday, that that’s going to help you get funded. It’s […]

55 — Crowdfunding Hacks | Feat. Clay Hebert

Crowdfunding Hacks | Clay Hebert (episode 55) Clay Hebert is a Crowdfunding and Startup Advisor that’s helped creators raise more than $50M through Indiegogo and Kickstarter. He can be found at CrowdfundingHacks.com.     The Cheat Sheet   Crowdfunding campaigns get funded before they are launched, not while they are live Good crowdfunding is just […]

The #1 Mistake Creators Make When Crowdfunding

Tip: Reading this post can save you so much time, disappointment, and money. How much time do you think you need to prepare for a crowdfunding campaign? On the very first campaign that I worked with, we did everything wrong. It was for a wearable tech brand called Thin Ice. Eventually, we went on to […]

54 – Using your audience to shape your idea and validate the need before you crowdfund | feat. Brian Clark

  Brian Clark is a recovering lawyer, serial entrepreneur and founder of Copyblogger.com, RainMaker Platform, and several other successful companies. I met him in Cebu during Tropical Think Tank (notice a theme?), and I was able to ask him how he started out before there was crowdfunding and how he grew Copyblogger to 8-figures with […]

How to Create Systems & A Solid Foundation for Your Business

If you read the last post, you’ll remember that I burned out three weeks before my Half Ironman. In this post we’re going to cover what burning out made me learn, and how I rebuilt my business after going nuclear and firing my everyone. Rebuilding my business allowed me to build a proper foundation so […]

Indiegogo or Kickstarter: Which Crowdfunding Platform is Right for You?

        There are hundreds of crowdfunding platforms out there, but for today I would like to discuss the two biggest ones: Indiegogo and Kickstarter. Specifically, I will be trying to answer the question: “What do I pick: Indiegogo or Kickstarter?” To put it in another way: “Which platform is right for your […]

53 – Getting Unconventional Press: How Pavlok Got the NY Times, Shark Tank, and Spike TV to Boost Brand Awareness| Feat. Maneesh Sethi

Meet Maneesh Sethi, founder of Pavlok, a wearable that helps you break bad habits from the threat of a mild electric stimulus. Formerly a productivity hacker, Maneesh recorded all of his experiments on HackTheSystem.com. Pavlok was originally put on the map after a successful Indiegogo campaign that raised over $250,000. We started working together while […]

From Burnout to Ironman, and why it’s the best thing I’ve done for my business

Last week, on July 10th, I finished my first 70.3 Half Ironman. If you’re not familiar with Ironman series, you should look them up. They are a ton of fun! Well, I think so at least. It’s a triathlon that involves swimming, then biking, and running. The full Ironman terrifies me, so I wanted to […]

52 – The Art of Social Capital – Building Real Relationships | feat. Jordan Harbinger

In an increasingly connected world, it’s ironic that people are not getting the value out of their connections. As Jordan Harbinger says it, “If you hoard your network, it will atrophy.” Jordan is the founder of the Art of Charm Podcast. It’s also his second time coming onto the show. Their site has evolved from […]

51 – From Idea to Prototype: A Behind the Scenes Look at Manufacturing, Fulfilment, and Pricing | feat. Dylan Horvath

There are a lot of people who have an idea but don’t know what steps to take to get it up and running. These are usually ideas which need to be seen and touched first before the value can be appreciated. There have been attempts to have these ideas crowdfunded, however, the truth is, there […]

​50 – The Hack Andrew Warner Used to Build His Audience From Zero to Thousands

Are you, at some level, squeamish about the idea of self promotion and building your audience? I consistently promote making connections and building your list as job #1 for the project creator. Getting press and connecting with influencers who could help you promote your project to their audiences is the best way to build a [...]

49 – Setting Your Goals on Fire in 100 Days | feat. John Lee Dumas

“Be humble, be happy.” ​ Tony Robbins, Tim Ferriss, Seth Godin, Gary Vaynerchuck… What is one thing they all have in common? They have all been on Entrepreneur On Fire, the Best Of iTunes Award Winning podcast hosted by today’s guest, John Lee Dumas. In addition to these Titans of business, John has interviewed over [...]

48 – How To Discover Your Customer Avatar & Find Your Perfect Client | feat. Ryan Battles

Imagine you are a general looking over a battlefield and you want to launch a devastating artillery attack. In the 1800’s, this wasn’t so difficult. The enemy was lined up on one side of the battlefield and you were on the other. You’d know where to aim. Marketing is significantly more complicated. Your potential customers [...]

47- How to Create the Perfect Social Media Strategy to Make Your Campaign Go Viral

Have you ever wondered what it takes to make a post go viral? Many “experts” will tell you that making a post go viral is impossible and it all really comes down to luck. But Rachel Pedersen certainly thinks virality can be created if you understand your audience and take advantage of the ONE thing […]

46 – Getting Shi*t done – A Real Conversation Around What Works | feat. Jay Wong

​If you are struggling with the overwhelm of getting your crowdfunding campaign off the ground and wonder how you could ever get it all done - THIS is the episode for you. Jay Wong is the creator of The Inner Changemaker Podcast. It hit #1 in Self Improvement, #1 in Business, and even reached the [...]

45 – Counterintuitive Growth Hacking Strategies That Nobody Tells You, But Really Work | feat. Vincent Dignan

“Anything that requires effort normally means I haven't thought it through that well" I’ve said this in every episode, and I’ll say it again. Your success in crowdfunding is directly related to the size and engagement of your audience when you launch There is no getting around this fact. For most people looking to start [...]

44 – Will it Fly? – How to know if your product will sell before you waste your time and money | feat. Pat Flynn

“A lot of people think that crowdfunding is the first step, but there are obviously a lot of things that need to happen before that.” Do you only have a couple hours a day outside of your job and family to work on your own stuff and are worried if you are on the right [...]

43 – How Adomas Baltagalvis Helped LIV Watches Raise $40K in 34 Mins Using A Killer Facebook Ads Strategy

“With super narrow audiences you have a much greater chance to reach relevant people. The more relevant the people that you reach, more relevant the offer is, and the better the ad design of your creative is, then the better your campaign results will be.” ​ If you are a frequent listener to the podcast [...]

​42 – Why You Should Never Spend Money on Advertising Without Speaking To Your Audience First | feat. Peter Shankman

“There are so many times where I've seen companies spend so much money on advertising and marketing and they never bother to talk to their client, talk to their audience... and they KILL themselves." Peter Shankman is an entrepreneur, angel investor, best selling author, marathoner, triathlete, national marketing pundit, public speaker, award winning podcaster, skydiver [...]

​41 – How Timothy Moser uses giveaway contests to build up an engaged audience that is hungry to buy on Day One

Download mp3 | Subscribe on iTunes ​What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are? "90% [...]

40 – 1.8 Billion YouTube Views Can’t Be Wrong: How Derral Eves Uses The Power Pitch Formula To Create Captivating Videos That Educate, Entertain, Inspire, And Sell Millions Of Dollars In Products And Services

Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream? If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work. But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads. After Derral Eves [...]

39 – How The Sudden Death of Her Long Term Boyfriend Led Nicole Keating To Discover The Power Of Habits And Rituals For Healing, Wellness, and Productivity

In 2010, Nicole Keating’s boyfriend of four years died suddenly and unexpectedly. In the months after tragedy, while working 80 hours a week in the restaurant industry, Nicole came to a startling realization: “I am either going to drown in this grief or I am going to do something meaningful with my life.” With her [...]

38 – How a Simple, 30 Second, Teaser Video Helped Erez Rubenstein Raise $542,038 on Indiegogo for “The Right Cup”, Even Without a Fully Developed Prototype

[ Direct Download ] [ iTunes ] When The Right Cup CEO, Isaac Lavi, was 30 years old he was diagnosed with diabetes and, by doctor’s orders, eliminated the sugary beverages in his diet. Pretty quickly he got sick of drinking just plain old water and wished there was a better alternative to artificial sugars. Luckily, [...]

37 – “Stay True to Your Art”: How Max Temkin Raised $10 Million on Kickstarter with NO Paid Advertising, Rejecting “Marketing Tricks”, and Ignoring “Guru Advice” (Like Mine!)

[ Direct Download ] [ iTunes ] "The smartest thing we did [making Secret Hitler] was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, [...]

36 – Planning Your Pre-Campaign Timeline & Building an Email List | feat. Peter Li

For any crowdfunding campaign, connecting with the target market early is essential to getting backers and achieving your goals. Peter Li of Atlas Wearables shares the pre-campaign process and the value of building an email list early in order to achieve the goals of his campaign. He shares with Khierstyn many tips and strategies that [...]