94 – How to Run an Outstanding Campaign on a Small Budget | feat. Elena Favilli

Goodnight Stories for Rebel Girls, a book of short stories about extraordinary women, surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo…

93 – A Deep Dive Into Facebook Marketing Strategy | feat. Rachel Pedersen

Rachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well.

92 – How to Get Backers Outside of your Crowdfunding Campaign | feat. Jim Chao

92 – How to Get Backers Outside of your Crowdfunding Campaign | feat. Jim Chao Jim Chao is the co-founder of Silly Peach Perfect Potty and TK World’s First Stainless Vaccuum Insulated Cycling Bottle. He has over 10 years of internet marketing experience. In this episode, Jim shares key principles that contribute to a successful […]

91 – Doing a Successful Launch Campaign on Your Own Website | feat. Seymore Segnit

91 – Doing a Successful Launch Campaign on Your Own Website | feat. Seymore Segnit Seymore Segnit’s non-traditional crowdfunding launch campaign for Magfast chargers raised a half million dollars in one day! In this episode, Seymore shares his story of how the launch succeeded without the help of Kickstarter or Indiegogo. Listen in to learn […]

90 – Using Non-Traditional Advertising for Offbeat Products| feat. Derek Miller

90 – Using Non-Traditional Advertising for Offbeat Products| feat. Derek Miller Are you wanting to crowdfund for a product that is offbeat, irreverent, or offensive to the general public? If so, you’ll need to know how to use non-traditional advertising to get the word out to your potential audience. In this episode, successful crowdfunder and […]

89 – How Your Kickstarter Campaign Can Ruin Your Life | feat. Gareth Everard

89 – How Your Kickstarter Campaign Can Ruin Your Life | feat. Gareth Everard Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it […]

88 – Becoming a Productivityist| feat Mike Vardy

88 – Becoming a Productivityist| feat Mike Vardy Would you like to be more productive? Want to feel like you’re in control of your life and schedule? In today’s episode, Mike Vardy shares his story of becoming a productivityist, moving from a recognition of what wasn’t working to finding balance in his work, personal, and […]

87 – How to Crowdfund for a Digital Course | feat. Julien Brault

87 – How to Crowdfund for a Digital Course | feat. Julien Brault Julien Brault successfully used a crowdfunding campaign to launch his digital course, “Not Another Boring Course About Investing.” In this episode, Julien talks about how he decided to use crowdfunding for the course, and the process that he went through. Listen in […]

86 – Facebook Advertising Strategy| feat. Michael Mataluni

86 – Facebook Advertising Strategy| feat. Michael Mataluni If you want to learn about Facebook advertising strategy, Michael Mataluni is someone you want to listen to. In this episode he talks about what you can do to be effective with Facebook advertising, and also gives some great tips about e-mails and Kickstarter. Listen to his […]

85 – Product Validation and Price Sensitivity | feat. Brian Creager

85 – Product Validation and Price Sensitivity | feat. Brian Creager Wondering how to get product validation and calculate your costs?  Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month in sales. Listen to this episode to hear Brian’s […]

84 – Internet Marketing: Effective Email Strategies | feat. Nico Moreno

84 – Internet Marketing: Effective Email Strategies | feat. Nico Moreno Subscribe on iTunes | Subscribe on Stitcher Nico Moreno is an internet marketing expert who helped a client make over $500,000 during a 2-week email sequence! In today’s episode, Nico shares his own story along with what he has found to be the most […]

83 – Taking Your Product to In-Store Marketing | feat. Gallant Dill

Thinking you’d like to move your product to retail? Is this the right time for you and your product? In this episode, millionaire and in-store marketing expert Gallant Dill details the kind of cash flow you should have from your online business before attempting the move to retail.

82 – The Mental Game of Crowdfunding | Jared Tendler

82 – The Mental Game of Crowdfunding | Jared Tendler Subscribe on iTunes | Subscribe on Stitcher Jared Tendler, Mental Game Coach, knows what players and entrepreneurs need to do to stay at the top of their game. In this episode, Jared talks about how to become aware of the unconscious mental processes that could […]

81 – Funded Today Crowdfunding Success Formula | feat. Thomas Alvord and Zach Smith

81 – The Funded Today Crowdfunding Success Formula | feat. Thomas Alvord and Zach Smith Subscribe on iTunes | Subscribe on Stitcher On this episode of Crowdfunding Uncut, Khierstyn chats with the co-founders of Funded Today, one of the most successful crowdfunding consultancies in existence. The Funded Today guys believe smart entrepreneurs and business owners […]

80 – Sell Your Story, Not Your Product | feat. Mark Evans

80 – Sell Your Story, Not Your Product | Feat. Mark Evans Subscribe on iTunes | Subscribe on Stitcher Our brains are wired for story. That’s the reason you, a founder who is doing a crowdfunding campaign – have got to learn how to sell your story, not your product. On this episode of Crowdfunding […]

79 – Crowdfunding Advice: Is Crowdfunding For You?

79 – Crowdfunding Advice: Is Crowdfunding Right For You? Subscribe on iTunes | Subscribe on Stitcher Radio There is lots of crowdfunding advice out there – and a good deal of it comes from reputable, trustworthy sources. But as with any approach to business you also have the upstarts who haven’t had enough experience yet […]

78 – How To Set Expectations And Win Like Zappos | feat. Mike Michalowicz

78 – How To Set Expectations And Win Like Zappos | feat. Mike Michalowicz   Mike Michalowicz (@MikeMichalowicz) is an author of 4 books, including “Profit First”, and an angel investor. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Some people close their eyes, swing their hardest, and hit a home run […]

77 – How uncontrollable delays can threaten your reputation, and what to do about it | feat. Ed Barton

77 – How uncontrollable delays can threaten your reputation, and what to do about it | feat. Ed Barton   Ed Barton (@ed_barton) is the founder and CEO of Curiscope, maker of The Virtuali-Tee. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet The more work you do on your campaign before you […]

76 – Meet Purple: From $176K to $2.5 MILLION | feat. Savannah Turk

76 – Meet Purple: From $176K to $2.5M | Feat Savannah Turk from Purple   Savannah Turk (@SavannahTurk) is the Communications Director for Purple, makers of The Purple Pillow and The Purple Mattress. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet I’ve said it before and I’ll say it again. Crowdfunding is a […]

75 – Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine

75 – Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine   Alex Fine (@DameProducts, @damefine) is a co-founder of Dame Products. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Designing a product for a customer and designing a product for a manufacturer to create are two different things. Customers want features […]

74 – Finding $20-50k in angel investment is easy with the right mindset | feat. Brad Hart

74 – Finding $20-50k in angel investment is easy with the right mindset | feat. Brad Hart   Brad Hart (@MakeMoreMarbles) is the founder of MakeMoreMarbles.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Most creators I speak to on some level think of Kickstarter and Indiegogo as a piggy bank… their […]

73 – Crowdfunding is a Long Term Strategy, NOT a hit and run | feat. Roy Morejon

73 – Crowdfunding is a Long Term Strategy, NOT a hit and run | feat. Roy Morejon   Roy Morejon (@RoyMorejon) is the founder of Command Partners and runs The Art of the Kickstart podcast. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Crowdfunding, while new, has evolved a TON in the […]

72 – Insider Tactics: How to use Facebook to identify and engage your 1000 True Fans | feat. Nathan Chan

72 – Insider Tactics: How to use Facebook to identify and engage your 1000 True Fans | feat. Nathan Chan   Nathan Chan (@NathanHChan) is the founder and CEO of Foundr Magazine. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet If you have a list, a certain percentage will be your True […]

71 – How to Publish a Book in 90 days from a Blank Page | feat. Chandler Bolt

71 – How to Publish a Book in 90 days from a Blank Page | feat. Chandler Bolt   Chandler Bolt is a 5 time, soon to be 6 time, best selling author and the founder of self-publishingschool.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Don’t build things people don’t want to buy. […]

70 – The Making of a 6-Figure Book Launch | feat Austin Netzley

Austin Netzley (@AustinNetzley) is the founder and CEO of Epic-Launch.com. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Want to position yourself as an expert in your market? Write a book. Not sure if you are qualified to write a book? Write a book anyway. Those of us who consume vast amounts […]

69 – How Filippo Loreti “Stacked Value” to raise $1.3 million in 15 days | feat. Jon Bowes

Jon Bowes (@JonBowes91) is a positioning specialist and direct response copywriter. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet There are really two campaigns going on in any launch. The first is to your audience — you built your audience, right? The second is to affiliates, press, and influencers. Not sure how […]

68 – Crowdfunding Legal Implications Uncovered | feat. Mark Roderick

Mark Roderick (@CrowdfundAttny) is an attorney who specializes in Equity Crowdfunding and navigating the JOBS Act. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Equity Crowdfunding and Rewards Crowdfunding are very different, but also very similar. The preparation is different, what you are selling is different, but the need to build an audience […]

67 – SPECIAL Behind the Scenes Episode – JamStack.io: What I am doing right NOW, Two Weeks Before A Launch | feat. Chris Predergast

Chris Prendergast is the Founder and Creator of JamStack: The World’s First Attachable Amp for Electric Guitar and Bass. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. SPECIAL BEHIND THE SCENES EPISODE: If you want to hear all the gory behind the scenes details of a successful crowdfunding campaign, then you HAVE to listen to […]

66 – Tribute to a great mentor, Andrew Britnell

Andrew Britnell – August 18, 1965 – October 24, 2016   Over the past weekend, I received some news that a great mentor to me (and many) had passed away. This episode isn’t necessarily about Crowdfunding, but it emphasizes a few key things that Andrew taught me that has made me who I am today. Not […]

65 – Using the Power of Inspiration to Launch a Book on Kickstarter | feat. Jake Heilbrunn

Jake Heilbrunn, (@Jake_Heilbrunn) Is a speaker, lifestyle blogger, and author of the book “Off The Beaten Trail”. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet Do your research! Know what to expect and plan ahead. Your campaign will likely be delayed as it is. When launching, reach out to everyone you know […]

64 – From Epic Failure to Raising $1.2M: A Crowdfunding Crash Course | feat Jay Wong Interviewing Khierstyn Ross

Hey! It’s me, @khierstynross! Get ready for some Crowdfunding 101. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   What does it take to hit your crowdfunding goals? Are you wondering what it takes to launch your project on Kickstarter and Indiegogo? How is it that I raised $1.2 million in the last year while training […]

63 – Thinking like a CEO: How to Outsource | feat. Chris Ducker

Chris Ducker (@ChrisDucker) is a serial entrepreneur, bestselling author of Virtual Freedom, keynote speaker, and personal branding coach. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing. Start small, with discrete, […]

62 – Deep Dive Into Design and Manufacturing | feat. Filip Valica

Filip Valica (@ProductStartup) is the founder of The Product Startup. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: All consistently successful physical product companies follow similar paths to product launch. They may all have different names for each step, but goals of each step are the same. Great companies do as much work before […]

61 – Equity Crowdfunding 101 | feat. Nathan Rose

Nathan Rose is the founder of Assemble Advisory. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Equity Crowdfunding and Rewards-Based Crowdfunding have some key similarities and some key differences. The main difference is instead of a reward, backers end up becoming shareholders. Projects that don’t make great rewards campaigns, like B2B, SaaS, or […]

60 – Reversing the Manufacturing Death Spiral: How to recover when your manufacturer flakes and suddenly you can’t afford to fulfill | feat. Michael Mataluni

Michael Mataluni (@KickAssDad1) is the Operations Boss of thingCHARGER and the founder of You Power Media.   Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: You will likely run into problems with manufacturing. These problems are exponentially expensive, meaning, they get grow with every unit you sell! You have to be aware of all […]

59 – What Not To Do: Fulfilment 101 A Crash Course | feat. Maxwell Salzberg

Maxwell Salzberg (@maxwellsalz) is the founder of Backerkit and co-founder of The Diaspora Project. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut. Cheat Sheet: Getting customers is easy. Fulfilment is Hard. Lots can go wrong, especially if you introduce complexity into your perk designs. Having a working prototype is key before you launch. It shows potential Backers […]

Want to waste $5K marketing your Kickstarter?

Earlier this week I got an email from someone looking to *hire* my agency to market/advise their Kickstarter campaign. After some back and forth, I discovered that he had a budget of $5K, and had launched their campaign 4 days ago, with a goal of $100K. I asked him to NOT spend any money on […]

58 – Selling Your Product On Amazon 101 | feat. Scott Voelker

Scott Voelker (@scottvoelker) is the creator of The Amazing Seller podcast. Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet: Amazon is simply a sales channel, NOT the “end game”. Build other channels in tandem… …and you are playing in Amazon’s sandbox. That means they can change whatever they want […]

57 – How to Get Your Product Listed in Major Retail Stores | feat. Julianne Ponan

Julianne Ponan (@JuliannePonan) is the owner of Creative Nature Superfoods.   Subscribe to iTunes or to Stitcher for more episodes of Crowdfunding Uncut.   Cheat Sheet: Being a new and small company is an advantage, not a weakness. Stay personal and approachable. People want to connect with you and your brand. Start small and local to […]

Building Your Media List

Building Your Media List     A huge part of launching a crowdfunding campaign is getting other people with an audience to share your campaign. Leveraging someone else’s audience is one of the biggest hacks you can use to build your own, quickly.   This can take the form of a sponsored post, affiliates, article […]

56 – The Power of Focus and Creating Your Own Empire | feat. Nathan Chan

The Power of Focus and Creating Your Own Empire | Nathan Chan (Episode 56)   Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge […]

The Importance of Creating Your Customer Avatar

In our last video, we covered the #1 mistake that creators make with crowdfunding. As a quick recap, we covered that you should not launch a project on Indiegogo or Kickstarter and just assume that, because they have thousands of people coming to their site everyday, that that’s going to help you get funded. It’s […]

55 — Crowdfunding Hacks | Feat. Clay Hebert

Crowdfunding Hacks | Clay Hebert (episode 55) Clay Hebert is a Crowdfunding and Startup Advisor that’s helped creators raise more than $50M through Indiegogo and Kickstarter. He can be found at CrowdfundingHacks.com.     The Cheat Sheet   Crowdfunding campaigns get funded before they are launched, not while they are live Good crowdfunding is just […]

The #1 Mistake Creators Make When Crowdfunding

Tip: Reading this post can save you so much time, disappointment, and money. How much time do you think you need to prepare for a crowdfunding campaign? On the very first campaign that I worked with, we did everything wrong. It was for a wearable tech brand called Thin Ice. Eventually, we went on to […]

54 – Using your audience to shape your idea and validate the need before you crowdfund | feat. Brian Clark

  Brian Clark is a recovering lawyer, serial entrepreneur and founder of Copyblogger.com, RainMaker Platform, and several other successful companies. I met him in Cebu during Tropical Think Tank (notice a theme?), and I was able to ask him how he started out before there was crowdfunding and how he grew Copyblogger to 8-figures with […]

How to Create Systems & A Solid Foundation for Your Business

If you read the last post, you’ll remember that I burned out three weeks before my Half Ironman. In this post we’re going to cover what burning out made me learn, and how I rebuilt my business after going nuclear and firing my everyone. Rebuilding my business allowed me to build a proper foundation so […]

Indiegogo or Kickstarter: Which Crowdfunding Platform is Right for You?

        There are hundreds of crowdfunding platforms out there, but for today I would like to discuss the two biggest ones: Indiegogo and Kickstarter. Specifically, I will be trying to answer the question: “What do I pick: Indiegogo or Kickstarter?” To put it in another way: “Which platform is right for your […]

53 – Getting Unconventional Press: How Pavlok Got the NY Times, Shark Tank, and Spike TV to Boost Brand Awareness| Feat. Maneesh Sethi

Meet Maneesh Sethi, founder of Pavlok, a wearable that helps you break bad habits from the threat of a mild electric stimulus. Formerly a productivity hacker, Maneesh recorded all of his experiments on HackTheSystem.com. Pavlok was originally put on the map after a successful Indiegogo campaign that raised over $250,000. We started working together while […]

From Burnout to Ironman, and why it’s the best thing I’ve done for my business

Last week, on July 10th, I finished my first 70.3 Half Ironman. If you’re not familiar with Ironman series, you should look them up. They are a ton of fun! Well, I think so at least. It’s a triathlon that involves swimming, then biking, and running. The full Ironman terrifies me, so I wanted to […]